Raf Keustermans (bio)

Social Games & Gamification Expert

Contact:Mr. Raf Keustermans
Mailing Address: London, United Kingdom
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RK Consult

Fields of Interest:

Internet/e-Commerce, Marketing/Merchandising, Media/Broadcasting, Strategic Planning, Market Analysis/Planning, Business Development & Growth, Entertainment, Advertising, Marketing and Communication, Branding

Most Requested Topics/Programs:

  • social games
  • gamification
  • what brands can learn from social games
  • social games marketing

Recent Engagements:

  • ICE Totally Gaming - Monetising Social Games Conference 26 Jan 2011 Earls Court London
  • Social Media Week - Chair of Like Minds Social Gamification Panel Debate 9 Feb 2011 Adam Street London
  • Juice - internal Omnicom event 24 Feb 2011 London
  • Digital Shoreditch 4 May 2011 London
  • Econsultancy Innovation Briefings London Leeds & Manchester TBC
Speaker 's Fees:$2500 or less
Length of presentation:up to 90 minutes
Travels From:London
Travel Limits:
Target Audience:Other Professionals
Target Audience - Other:Marketers, Investors, Brand or Media Owners, Video game professionals
AV Requirements:
Visit the Web Site of Raf Keustermans
Airfare: yesHotel: yes
Food: noMileage: no


Raf Keustermans is an experienced marketing and business leader in the digital media & entertainment industry. As the former Global Marketing Director of EA Playfish, he knows the ins and outs of social media and social games. Prior to Playfish, he headed up the European arm of EAs successful freemium casual games platform Before that he worked as a project manager & strategic planner for agencies like BBDO, Grey and Publicis (1998-2005) and as the Head of Marketing for leading online gambling operator Unibet in Western Europe (2005-2008). Raf is currently working as an independent consultant and social media strategist.

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