Jim Signorelli (bio)

CEO of eswStoryLab, Best-selling author and Branding specialist

Contact:Mr. James Signorelli
Mailing Address: 600 W. Fulton, Chicago , Illinois, United States of America 60661
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The Northwest Communicators conference was a huge critical success and a sell-out. This success was based upon getting world-class keynote speakers like Jim Signorelli. Jim presnted material from his book "StoryBranding". Based on survey of attendees, Jim scored the highest score for all presenters in "meeting the audience needs" - and his ideas were considered the "most valuable" of all presenters. Here are a few quotes that give a flavor of his session: "A very fun presentation gets you thinking" "Excellent session. This was useful honest info. Immediately actionable." "Fantastic" "Great engaging presentation. I learned something. I was entertained, can't wait for the book." "Great examples. Funny and engaging presenter." "Loved the humor, great examples and clear process" "Top notch" As Chairman of the conference I can highly recommend Jim as the world-class speaker he is.less
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eswStoryLab Marketing

Fields of Interest:


Most Requested Topics/Programs:

  • What's Your Story?
  • The difference between Storytelling and StoryBranding
  • Store or Story? How to Find Your Brand's Story?

Recent Engagements:

  • Game Changers Workshops for self-employed
  • small business entrepreneurs
  • American Marketing Assoication webinar Northwest Communicator's Conference Church's Chicken - Branding Presentations Taco Bell - Manager Motivation Programs KFC - Manager Motivation Programs 2012 2012 Reinvention Summit
Length of presentation:60- 120 minutes
Travels From:Chicago
Travel Limits:None
Target Audience:Management Consultants
Target Audience - Other:Entrepreneurs, Solo-preneurs, Marketing and Advertising Professionals, Sales Teams
AV Requirements:Depends
Visit the Web Site of Jim Signorelli


I've always had a passion for advertising. My favorite class in grade school was 'show and tell.' As a paperboy, I would add subscribers by copy testing leaflets (“If you buy from me, I promise not to throw your paper in the bushes,” out pulled “You need the news, I need the money."

After receiving both a B.A. and M.A. in advertising from Michigan State University, I started my adult career in advertising in nearby Chicago. I later worked in New York, Los Angeles and Baltimore amassing experience on a wide variety of major accounts like Citibank, Kraft Foods, Burger King, General Electric, Toshiba, Arby's, the American Marketing Association, and many others.

In 1999 I started my own agency back in Chicago that today goes by the name esw StoryLab. Our agency has been named to the Inc. 5000 list of fastest growing independent companies in the U.S., three years straight. In that time I became a story buff, as I set out to understand why stories are so powerful and how advertising can benefit from the way they are structured. My book, StoryBranding™: Creating Stand Out Brands Through the Power of Story is the culmination of three years of research on the subject.

When I'm not working or telling a story, I am an avid golfer, tennis player, drummer. And my weirdness finds its expression in a prized Pez collection. I live with my lovely wife and creative muse, Joan in Evanston, Illinois.

Specialties: Fully integrated Marketing Communications Agency headquartered in Chicago specializing in Branding.

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