B2B Marketing 2016 (description)


Address:4400 NW 87th Avenue Miami, Florida, United States of America 33178
Phone:+1 888-343-6786
Event dates:10/18/2016 - 10/19/2016 (This event has already taken place)
Event web site:
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Topics to be Covered:

  • Peter O'Neill, Laura Ramos, James L. McQuivey, Sheryl Pattek, Mary Shea, Ryan Skinner, Shar VanBoskirk, Lori Wizdo, Nick Barber, John Bruno, Steven Casey, Liz Herbert, Erna Alfred Liousas, Tina Moffett, Allison Snow, Steven Wright, Kristin Guthrie, Molly Murphy, Michelle Boockoff-Bajdek, Richard Kylberg
Organizer phone:+1 888-343-6786
Offering type:Conference
Specialty:Data not provided
Event frequency:Never
First Meeting:
Total events:
Est. attendance:
Target audience:Any
Other target audiences:
Host Sponsor:Forrester
Est. # of exhibitors:
Currency:US Dollars
CE Credits:
Organizer URL


Join us to learn how to navigate the rapidly changing B2B environment and create the right sales enablement vision across a mix of marketing and sales channels. B2B Marketing 2016 will leverage Forrester’s deep research and frontline knowledge as well as feature a select faculty of B2B marketing leaders and sales enablement practitioners from Arrow Electronics, Eaton, Honeywell Aerospace, The Weather Company (an IBM Business), and more. This two-day Forrester Forum includes sessions on: Leading The Charge To Customer Obsession. The boundary between physical and digital marketing and selling is now irrelevant to business buyers and so is the internal organization and systems that you use to go to market. Conducting The Engagement. Buyers' preferences differ, and content distribution will move to “self-service marketing” where buyers will pick and choose among new content formats and channels. Orchestrating The Relationship. A relationship is valued based on trust, emotion, brand promise, and customer experience — all of which is communicated through marketing and sales interactions. Pushing Passion — Enabling Sales To Tell The Story. How can marketers enable their sales force to contribute value in conversations as early as possible in the customer life cycle?


7:30 am - 2:45 pm

Registration Fee Details:

Non-Client: USD 2550
Client: USD 2350
Government, Education, And Nonprofit: USD 2250

Other items that tuition includes:

Travel and hotel arrangements:

Contact Person:Forrester Events
Organizer State/Province: (Outside US)
Organizer CountryData not provided
Organizer Phone+1 888-343-6786
Structural makeupOrganization
Host Sponsor; Other SponsorsForrester
Event Site/VenueNational Doral Miami
Event sold out?No
Multiple locations or dates?No
Statistics available for most recent event held in:NA
Average number in event attendance of:
Number in attendance of:
Target BoundariesLocal
Is Registration contact information the same as Organizer Contact above?Yes
Web Page
Can one register for your CE on your web site?NA
Can registration be made by snail (regular) mail?Yes
Online housing reservations: 
Do you have additional written or AV materials for sale?No
If so, are they available for non-attendees as well as those attending?NA
Is full tuition necessary to ensure registration?No
Will there be shuttle service available?NA

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