Channel Optimization Pharma 2017 (description)


Address:500 Harbor Blvd Weehawken, New Jersey, United States of America 07086
Phone:0203 141 8700
Event dates:2/21/2017 - 2/23/2017 (This event has already taken place)
Event web site:
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Topics to be Covered:

  • John Vieira Executive Director, Global Brand Strategy Daiichi Sankyo, Inc., David St. Denis Head of Strategy and Commercial Operations, Europe Merck, Nuvan Dassanaike Vice President Lead Global Integrated Marketing Mylan, Sheetal Davitt Director of Marketing, Aesthetics, Solta Medical, Valeant, Brian Peters VP Marketing Medac Pharma, Craig McGettigan Director, Multi Channel Marketing Hub, Bristol-Myers Squibb, Gabrielle Hammond Global Head Multi-Channel Marketing Baxter Healthcare, Edward Stelmack Director of Commercial Data Management Head, Sales Force Operations, AstraZeneca, Igor Rudychev Director Commercial Analytics, Global Resource Allocation Team Leader, Pfizer, Lisa Chengary Manager, Digital Customer Engagement and Marketing Innovation Takeda Pharmaceuticals USA, Inc., Don DeStefano VP, Business Development Sales Lexis Nexis Risk Solutions, Julie O’Donnell Former Director
  • Head of Global Customer Interaction Management, Lundbeck
  • CEO, One15 Healthcare, Fonny Schenck CEO Across Health, David Ziedman VP International Business Development Across Health, Craig Parnell CEO and President, Marketing CAP Pharma, Michelle Kois Product Manager, CNS Marketing Takeda Pharmaceuticals USA, Inc., Conrad Banks Diabetes and Cardiovascular Global-US Field Medical Operations Lead Sanofi, Imran Haque Head of Digital Strategy, eCom, CRM and Omni-Channel Marketing Zoetis, Preety Sidhu Senior Director, Marketing, Brand, Digital Fresenius Medical Care, Laura Barry Senior Director, Customer Insights, Analytics and Experiences AbbVie
  • Business and Economics / Marketing and Sales
Organizer phone:0203 141 8700
Offering type:Conference
Specialty:Data not provided
Event frequency:Never
First Meeting:
Total events:
Est. attendance:
Target audience:Any
Other target audiences:
Host Sponsor:Hanson Wade
Est. # of exhibitors:
Currency:US Dollars
CE Credits:
Organizer URL


Maximize the Impact of Your Sales and Marketing Budget through Channel Optimization

The diversity of channels available to pharma and biotech is overwhelming – but what does it mean? How to dissect the complex relationship amongst channels and optimize your tactics for best commercial impact?

Channel Optimization in Pharma 2017 is the only conference to delve into closed loop marketing and sales force effectiveness. Prepare for the upcoming challenges of aligning your channel strategy with product positioning, analyzing data intelligence, and therefore effectively allocating your resources for a sustainable ecosystem.

Join the Channel Optimization in Pharma community to unlock your channel potential and excel value proposition from advanced data insights.


9:00 am to 4:00 pm

Registration Fee Details:

Industry - Conference Only: USD 1999
Solution Provider - Conference Only: USD 3399

Other items that tuition includes:

Travel and hotel arrangements:

Contact Person:Anna Bradford
Organizer Address 152 Grosvenor Gardens
Organizer CityLondon
Organizer State/Province: (Outside US)
Organizer Zip or Postal CodeSW1W 0AU
Organizer CountryUnited Kingdom
Organizer Phone0203 141 8700
Structural makeupData not provided
Host Sponsor; Other SponsorsHanson Wade
Event Site/VenueSheraton Lincoln Harbor Hotel
Event sold out?No
Multiple locations or dates?No
Statistics available for most recent event held in:NA
Average number in event attendance of:
Number in attendance of:
Target BoundariesInternational
Is Registration contact information the same as Organizer Contact above?Yes
Web Page
Can one register for your CE on your web site?NA
Can registration be made by snail (regular) mail?Yes
Online housing reservations: 
Do you have additional written or AV materials for sale?No
If so, are they available for non-attendees as well as those attending?NA
Is full tuition necessary to ensure registration?No
Will there be shuttle service available?NA
Additional notes:


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