10 Blots on the Digital Media Landscape that Marketers Should Heed (description)


Address:4850 St John Street Farringdon London, , United Kingdom EC1M 4DG
Event dates:4/27/2017 (This event has already taken place)
Event web site:
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Topics to be Covered:

  • Richard Longworth
  • Business and Economics
  • Marketing and Sales
Organizer phone:442030316675
Offering type:Conference
Specialty:Data not provided
Event frequency:Never
First Meeting:
Total events:
Est. attendance:
Target audience:Any
Other target audiences:
Host Sponsor:We Are Atmosphere
Est. # of exhibitors:
Currency:British Pounds
CE Credits:
Organizer URL


The workshop will pose 10 provocative thoughts:

1. Digital media are not revolutionary
2. Digital marketing is not marketing
3. Consumer need for engagement is a myth
4. Digital communications lead to unattractive brand behavior
5. Digital marketing is obsessed with numbers at the expense of human understanding
6. Algorithms make erroneous assumptions and limit choice
7. The internet is facilitating the creation of media monopolies
8. Social Media works for people not brands
9. 'Content' is predominantly digital landfill at the expense of big brand ideas
10. The language of digital marketing is inflated, specious and vague

You will leave this workshop with:

A clearer view on the landscape of digital marketing; where to focus, and what to avoid
Foresight as to what bad brand behaviour looks like in a digital marketing context
Insight as to how to get more out of your relationships with your agency
Created the time and space to step back and think about your marketing plans

Your facilitator will be Richard Longworth who has spent just shy of 40 years grappling with brands and their creation and communication.


9:00 am to 11:00 am

Registration Fee Details:

We charge a small amount to help cover costs for these non-profit events, including breakfast and a 10 donation to our charity of choice, Drugfam.: GBP 42

Other items that tuition includes:

Travel and hotel arrangements:

Contact Person:Natalia Susla
Organizer Address 14850 St John Street Farringdon
Organizer CityLondon
Organizer State/Province: (Outside US)
Organizer Zip or Postal CodeEC1M 4DG
Organizer CountryUnited Kingdom
Organizer Phone442030316675
Structural makeupData not provided
Host Sponsor; Other SponsorsWe Are Atmosphere
Event Site/VenueAtmosphere c/o PrettyGreen
Event sold out?No
Multiple locations or dates?No
Statistics available for most recent event held in:NA
Average number in event attendance of:
Number in attendance of:
Target BoundariesInternational
Is Registration contact information the same as Organizer Contact above?Yes
Web Page
Can one register for your CE on your web site?NA
Can registration be made by snail (regular) mail?Yes
Online housing reservations: 
Do you have additional written or AV materials for sale?No
If so, are they available for non-attendees as well as those attending?NA
Is full tuition necessary to ensure registration?No
Will there be shuttle service available?NA
Additional notes:


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