Personalisation in technology for the blue dot generation. A presentation by a twenty something female, and a blue dot consumer.
In this modern world we are surrounded by tech. Tech to wear, tech to watch, tech to talk to, tech to absorb - the market seems completely saturated with all kinds of technology. No longer do we expect to find things in the world, we expect the world (and tech) to come to us. We are the blue dot generation.
What is the blue dot I hear you ask? It is the one on google maps, which you press in order for the world to find you. You no longer use maps to locate yourself in the world, you expect the 'blue dot' to appear and find you.
This means that users expect a 'blue dot', a personalised experience in retail - so much so that they are put in the centre, they are this 'blue dot' and the world revolves around them.
Cue: technology that places the CONSUMER in the centre. Technology today MUST replicate this feeling and put users in the centre. In retail, users want this personal experience and it is through innovative technologies that we can achieve this.
Time: 5:00 pm to 6:00 pm
|Contact Person:||Jess Docherty|
|Organizer State/Province: (Outside US)|
|Organizer Country||Data not provided|
|Organizer Phone||01225 582482|
|Structural makeup||Data not provided|
|Host Sponsor; Other Sponsors||Bath Digital Festival|
|Event Site/Venue||The Huntsman - Elder Room|
|Event sold out?||No|
|Multiple locations or dates?||No|
|Statistics available for most recent event held in:||NA|
|Average number in event attendance of:|
|Number in attendance of:|
|Is Registration contact information the same as Organizer Contact above?||Yes|
|Web Page |
|Can one register for your CE on your web site?||NA|
|Can registration be made by snail (regular) mail?||NA|
|Online housing reservations:|| |
|Do you have additional written or AV materials for sale?||No|
|If so, are they available for non-attendees as well as those attending?||NA|
|Is full tuition necessary to ensure registration?||No|
|Will there be shuttle service available?||NA|