A New Technology for the Blue Dot Generation (description)


Address:North Parade Bath, , United Kingdom BA1 1LY
Phone:01225 582482
Event dates:10/18/2017 - 10/18/2017 (This event has already taken place)
Event web site:
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Topics to be Covered:

  • PixelPin
  • Engineering and Technology
Organizer phone:01225 582482
Offering type:Conference
Specialty:Data not provided
Event frequency:Never
First Meeting:
Total events:
Est. attendance:
Target audience:Any
Other target audiences:
Host Sponsor:Bath Digital Festival
Est. # of exhibitors:
Currency:British Pounds
CE Credits:
Organizer URL


Personalisation in technology for the blue dot generation. A presentation by a twenty something female, and a blue dot consumer.

In this modern world we are surrounded by tech. Tech to wear, tech to watch, tech to talk to, tech to absorb - the market seems completely saturated with all kinds of technology. No longer do we expect to find things in the world, we expect the world (and tech) to come to us. We are the blue dot generation.

What is the blue dot I hear you ask? It is the one on google maps, which you press in order for the world to find you. You no longer use maps to locate yourself in the world, you expect the 'blue dot' to appear and find you.

This means that users expect a 'blue dot', a personalised experience in retail - so much so that they are put in the centre, they are this 'blue dot' and the world revolves around them.

Cue: technology that places the CONSUMER in the centre. Technology today MUST replicate this feeling and put users in the centre. In retail, users want this personal experience and it is through innovative technologies that we can achieve this.


Time: 5:00 pm to 6:00 pm

Registration Fee Details:

Ticket: GBP 15

Other items that tuition includes:

Travel and hotel arrangements:

Contact Person:Jess Docherty
Organizer State/Province: (Outside US)
Organizer CountryData not provided
Organizer Phone01225 582482
Structural makeupData not provided
Host Sponsor; Other SponsorsBath Digital Festival
Event Site/VenueThe Huntsman - Elder Room
Event sold out?No
Multiple locations or dates?No
Statistics available for most recent event held in:NA
Average number in event attendance of:
Number in attendance of:
Target BoundariesInternational
Is Registration contact information the same as Organizer Contact above?Yes
Web Page
Can one register for your CE on your web site?NA
Can registration be made by snail (regular) mail?NA
Online housing reservations: 
Do you have additional written or AV materials for sale?No
If so, are they available for non-attendees as well as those attending?NA
Is full tuition necessary to ensure registration?No
Will there be shuttle service available?NA

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