Channel Optimization in Pharma Marketing 2018 (description)


Address:4355 US Route 1 Princeton New Jersey, , United States of America 08540
Event dates:2/28/2018 - 3/2/2018 (This event has already taken place)
Event web site:
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Topics to be Covered:

  • Paul Murasko (Sunovion Pharmaceuticals)
  • Fabrizio Caranci (Merck)
  • Qi Feng (Astellas)
  • Haibei Jiang (Bayer)
  • Jay Appel (Bristol-Myers Squibb)
  • Science
  • Health and Medicine
  • Pharmaceuticals
Organizer phone:4402031418700
Offering type:Conference
Specialty:Data not provided
Event frequency:Never
First Meeting:
Total events:
Est. attendance:
Target audience:Any
Other target audiences:
Host Sponsor:Hanson Wade
Est. # of exhibitors:
Currency:US Dollars
Language:Data not provided
CE Credits:
Organizer URL


With the rise of new patient engagement avenues and digital outlets, coupled with an increase in specialty drugs for a smaller patient population, a data-driven and targeted channel mix is crucial to commercial effectiveness.

The 2nd annual Channel Optimization in Pharma Marketing Summit unites Marketing and Business leaders from pharma and biotech organizations to evaluate the surge of innovations in the last 12 months - from a go-to-market strategy to technology utilization.

Join industry pioneers as they share their lessons learned.


09:00 to 18:00

Registration Fee Details:

Pharma Pricing: USD 1799,
Solution Provider Pricing: USD 2599

Other items that tuition includes:

Travel and hotel arrangements:

Contact Person:Customer Services
Organizer State/Province: (Outside US)
Organizer CountryData not provided
Organizer Phone4402031418700
Structural makeupData not provided
Host Sponsor; Other SponsorsHanson Wade
Event Site/VenueDouble Tree by Hilton Hotel Princeton
Event sold out?No
Multiple locations or dates?No
Statistics available for most recent event held in:NA
Average number in event attendance of:
Number in attendance of:
Target BoundariesInternational
Is Registration contact information the same as Organizer Contact above?Yes
Web Page
Can one register for your CE on your web site?NA
Can registration be made by snail (regular) mail?Yes
Online housing reservations: 
Do you have additional written or AV materials for sale?No
If so, are they available for non-attendees as well as those attending?NA
Is full tuition necessary to ensure registration?No
Will there be shuttle service available?NA
Additional notes:


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