Building a Rich and Helpful Buyer Persona - Lunch and Learn (description)


Address:1st floor, Romer House, 132 Lewisham High Street London, , United Kingdom SE13 6EE
Phone:0800 917 9325
Event dates:7/10/2018 (This event has already taken place)
Event web site:
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Topics to be Covered:

  • Orsi Toth
  • Business and Economics
  • Marketing and Sales
Organizer phone:0800 917 9325
Offering type:Conference
Specialty:Data not provided
Event frequency:Never
First Meeting:
Total events:
Est. attendance:
Target audience:Any
Other target audiences:
Host Sponsor:GetSet for Growth
Est. # of exhibitors:
Currency:US Dollars
CE Credits:
Organizer URL


Within this session, we are going to look at research methods online and offline, the right questions to ask from your existing or future customer and build a customer persona complete with motivations, hopes, interests, problems and gains. All invaluable for building a relevant brand and picking the right channels to talk about it.
Outline of the workshop:
What is a persona?
Segmentation – Exercise
Research tools online
Provisional persona – Exercise
Interview practice in groups


12:00 pm to 2:00 pm

Registration Fee Details:

Other items that tuition includes:

Travel and hotel arrangements:

Contact Person:Audrey
Organizer State/Province: (Outside US)
Organizer CountryData not provided
Organizer Phone0800 917 9325
Structural makeupData not provided
Host Sponsor; Other SponsorsGetSet for Growth
Event Site/VenueRegus - London, Lewisham Riverdale
Event sold out?No
Multiple locations or dates?No
Statistics available for most recent event held in:NA
Average number in event attendance of:
Number in attendance of:
Target BoundariesInternational
Is Registration contact information the same as Organizer Contact above?Yes
Web Page
Can one register for your CE on your web site?NA
Can registration be made by snail (regular) mail?NA
Online housing reservations: 
Do you have additional written or AV materials for sale?No
If so, are they available for non-attendees as well as those attending?NA
Is full tuition necessary to ensure registration?No
Will there be shuttle service available?NA

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