Chris Houchens (bio)

Inspirational, entertaining and informative marketing speaker who is easy to work with

Contact:Mr. Chris Houchens
Mailing Address: 1595 Lewis Rd, Smiths Grove, Kentucky, United States of America 42171
Phone:(270) 670-5833
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Shotgun Concepts

Fields of Interest:

Small Business, Advertising/Public Relations, After Dinner, Creativity, Customer Service, Entrepreneurship, Facilitator/MC, Internet/e-Commerce, Journalism/Writing, Management, Marketing/Merchandising, Media/Broadcasting, Motivation/Inspiration, Organizational Development, Sales, Training, General, Healthcare Management, HIPAA, Business, Business Development & Growth, Corporate Culture, E-Commerce, Excellence, Public Relations, Marketing and Copywriting, Advertising, Marketing and Communication, Branding, Internet

Most Requested Topics/Programs:

  • Big Picture Marketing
  • Shoestring Marketing: Low Budget / High Impact Marketing
  • Social Media: Marketing as Conversation
  • On Target and Online : What you should be doing NOW with your Web Marketing
  • Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
  • Selling the Image : Developing a Winning Brand Strategy
  • Great Customer Service
  • Great Customer Service starts at the top
  • Developing a Marketing Plan
  • Advertising Agency 101
  • Healthcare Marketing Trends

Recent Engagements:

  • Dorel Industries
  • Cosco
  • Ameriwood
  • Schwinn Bicycle
  • Maison Brison
  • Essentially Women Healthcare
  • Networking Businesswomen
  • UWSK
  • Professional Marketing Association (x2)
  • Health Leaders Media (x2)
  • Good Feet Franchisees
  • MAC Michiana
  • World Tea Expo (x2)
  • Medical Group Management Association
  • Barcamp Nashville
  • University of Tennessee Cooperative Extension Service
  • Advertising Federation East Central Indiana
  • Fort Wayne Advertising Federation
  • Inland Press Association (x2)
  • American Advertising Federation (National Conference – Executive Directors’ Training)
  • WKU Small Business Development Center (x2)
  • Contact Lens Manufacturers Association
  • Advertising Federation of Baton Rouge
  • Carolinas Healthcare Public Relations and Marketing Society
  • Numerous other private corporate events
Speaker 's Fees:$2501 to $5000
Length of presentation:Presentations as short as 30 minutes and as long as 2 day trainings. Length depends on your needs and the topic. Typical keynote is 60-90 minutes long.
Travels From:Southern KY (flies from either Nashville, TN or Louisville, KY)
Travel Limits:none
Target Audience:Any
AV Requirements:projector, microphone
Visit the Web Site of Chris Houchens
Airfare: yesHotel: yes
Food: noMileage: yes


Chris Houchens is a marketing speaker, writer, blogger, and owner of Shotgun Concepts, a marketing consultancy he founded in 1997 to provide guidance on marketing strategy to today’s forward thinking companies. Houchens has spent years working in both media and marketing, including as the operations manager of a radio group, as the online director of a newspaper, and the marketing director of a healthcare organization.

Chris’ blog, the Shotgun Marketing Blog, is ranked as a top marketing blog by several ranking lists and is read daily by hundreds of subscribers. Houchens is a marketing speaker delivering marketing keynotes and other presentations worldwide to conferences, meetings, and private corporate events. Chris was the reviewer and wrote the foreword for the 2006 book, A Marketer’s Guide to HIPAA: Resources for Creating Effective and Compliant Marketing. He also is a co-author of the 2007 book, Achieving Customer Mindshare through Advertising. In addition, Chris is a contributing writer and source for numerous online resources and print publications. Chris’ newest book, Brand Zeitgeist will be released in the fall of 2009.

Chris is a past President of the Southern Kentucky Professional Marketing Association where as a member he has garnered many awards including several “Markies”, Southern Kentucky’s version of the “Addy”. He was also honored as that organization’s 2007 Marketer of the Year. Chris was honored to have been selected in 2000 as a Forum Fellow for the Louisville Courier-Journal. He has received the Advertising Award of Distinction from the Yellow Page Publishers of America as well as a Silver Microphone Award for radio advertising production.

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