The workshop will pose 10 provocative thoughts:
- Digital media are not revolutionary
- Digital marketing is not marketing
- Consumer need for engagement is a myth
- Digital communications lead to unattractive brand behavior
- Digital marketing is obsessed with numbers at the expense of human understanding
- Algorithms make erroneous assumptions and limit choice
- The internet is facilitating the creation of media monopolies
- Social Media works for people not brands
- 'Content' is predominantly digital landfill at the expense of big brand ideas
- The language of digital marketing is inflated, specious and vague
You will leave this workshop with:
- A clearer view on the landscape of digital marketing; where to focus, and what to avoid
- Foresight as to what bad brand behaviour looks like in a digital marketing context
- Insight as to how to get more out of your relationships with your agency
- Created the time and space to step back and think about your marketing plans
Schedule:
09:00 to 11:00
| Contact Person: | Natalia Susla |
| Contact Email | info@weareatmosphere.com |
| Organizer State/Province: (Outside US) | |
| Organizer Country | Data not provided |
| Organizer Phone | 4402030316675 |
| Structural makeup | Data not provided |
| Host Sponsor; Other Sponsors | We Are Atmosphere |
| Event Site/Venue | Atmosphere c/o |
| Event sold out? | No |
| Multiple locations or dates? | No |
| Statistics available for most recent event held in: | NA |
| Average number in event attendance of: | |
| Range: | |
| Number in attendance of: | |
| Range: | |
| Target Boundaries | International |
| Is Registration contact information the same as Organizer Contact above? | Yes |
| Web Page | |
| Can one register for your CE on your web site? | NA |
| Can registration be made by snail (regular) mail? | Yes |
| Online housing reservations: |
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| Do you have additional written or AV materials for sale? | No |
| If so, are they available for non-attendees as well as those attending? | NA |
| Is full tuition necessary to ensure registration? | No |
| Will there be shuttle service available? | NA |