James Dion (bio)

Retail Psychologist

Contact:Mr. James Dion
Mailing Address: 350 W. Hubbard St. #240, Chicago, Illinois, United States of America 60610-6972
findCE GPA: This speaker is not yet rated. Click here to view a sample report card
Click here to rate James Dion
Jim Dion is a consummate professional who is extremely knowledgeable in the worldwide retail industry. His experience, insights and enthusiasm for the subject matter he speaks on combined with a compelling delivery style make him an excellent choice as either a keynote speaker or consultant to any organization. - R. Craig Breese, President, Maytag International
More Reviews

Dionco Inc.

Fields of Interest:

Psychology, Small Business, Consulting, Customer Service, Internet/e-Commerce, Marketing/Merchandising, Negotiating, Performance Improvement, Productivity, Sales, Service Management, Strategic Planning, Business Development & Growth, Global Intl Business, Branding, Technology

Most Requested Topics/Programs:

  • The Customer in 2020
  • The Psychology of Todays Consumer
  • Selling Skills That Amaze Customers
  • Dead Man Walking? The Future of Independent Retail?
  • Making Sense Of Technology

Recent Engagements:

  • Retail Systems June 11 2003 Chicago
  • Minneapolis Gift Show June 21 2003
  • Harley-Davidson Merchandising 2004 Orlando
  • Brightstar June 29 2003 Chicago
  • Vestel Istanbul Turkey April 5 2003
Speaker 's Fees:$5001 to $10000
Length of presentation:One Hour to Eight Hours
Travels From:Chicago, IL
Travel Limits:None
Target Audience:Any
Target Audience - Other:Retailers, Manufacturers
AV Requirements:LCD Projector, Screen, Wireless Mike
Visit the Web Site of James Dion
Airfare: yesHotel: yes
Food: yesMileage: no


Jim started his retail career in 1964 in a men’s wear store in Chicago. He was appointed Store Manager in 1971. From 1972 to 1974 he was night Manager of the Sheraton Chicago Hotel in downtown Chicago. From 1975 to 1981 he was employed by Sears Canada where he started in Retail Management in Richmond Hill, Ontario and moved to the Toronto Catalogue Center in an operating position. He was promoted to Buyer, Jeanswear and was responsible for buying and marketing for 68 retail and 958 catalogue stores across Canada. In 1981 he left Sears to become National Sales Training Manager for Levi Strauss Canada. During his time with Levi Strauss he developed one of the most advanced Sales Training Programs in the industry, in addition to introducing a Just-in-Time inventory system to Levi Strauss factories. From 1985 to 1988 he was Executive Vice President of Gilmore’s Department stores in Kalamazoo, Michigan. He repositioned a 106-year-old chain in a highly competitive retail environment.

He has taught at Laurier University and Ryerson University in Canada and the International Academy of Fashion Merchandising and Design in Chicago.

Jim is a frequent speaker for the National Retail Federation in Washington DC and the Retail Council of Canada on Technology, Inventory Control, Negotiation Techniques and Store Management, as well as the International Council of Shopping Centers. He has produced six video tapes on Retail Inventory Control as well as authored the definitive retail selling manual titled "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard." He has co-authored the "Start and Run a Profitable Retail Business" for Self-Council Press, which was published in 1998.

Jim consults with numerous Retailers in the U.S., Canada and internationally. He is a recognized expert in the North American PC market, a Microsoft Developer, and has experience with over twenty major retail system installs and hundreds of POS installs. Jim also studies and evaluates new retail POS, EDI, merchandising systems and relationship marketing software. He was a judge for the Microsoft© Retail Developer Awards in 1996 and 1997 as well as a Judge for CIO Magazine Top 100 in 1996. Jim has presented over 150 technology workshops across the country for the National Retail Federation, Microsoft, IBM and Northern Telecom. As well, Jim lectures and writes for numerous trade and national magazines on technology issues and on the Internet and its use and misuse by retailers and manufacturers. He has appeared on NBC and Fox News.

He graduated from Chicago State University in Chicago, Illinois BS, MS in 1971 and Illinois Institute of Technology Ph.D. (abd) in Industrial Psychology and Marketing in 1975.

Sign In/Sign Out
About Us
Contact Us