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| Name: | www.originplan.com |
| Category: | Market Analysis/Planning, Marketing and Copywriting |
| Description: | The invention of the ad agency account planning role, with many case studies of highly successful campaigns and the importance of sound intelligence for campaign planning. |
| Grade Point Average: | This item is not yet rated. Click here to view a sample report card |
| | Click here to rate www.originplan.com |
| Contact Name | David Brent |
| Contact Title | Managing Director |
| Contact E-mail | brandplan@bigpond.com |
| Organization | Brand Plan Pty Ltd |
| Structural makeup | Commercial |
| Target Audience (Dentists, Physicians, Dieticians, PAs, etc...) | Any |
| Target Audience (Other) | Advertising, public relations, promotions, marketing communications, marketing, market research |
| Field of Interest | Market Analysis/Planning |
| Field(s) of Interest (other) | advertising planning, ad agency account planning, advertising strategy, advertising research, marketing intelligence, consumer insights, copy strategy, creative planning |
| Web Site Home Page | www.originplan.com |
| Course Titles | Full introduction to the invention of the ad agency planning role with case studies |
| Fees (or ranges) | Conversion from Australian $90 - about US$58 |
| Currency: | US Dollars |
| Language | English |
| Speakers/Presenters: | Nil |
| Do you have additional written or AV materials for sale? | No |
| Money-Back Guarantee? | Yes |
| Details: | With written request outlining detailed reasons. |
| NOTES | Originally, advertising relied to a great extent on highly intuitive creative writers. However, experience over the decades showed that too many costly mistakes were made. The new role of the account planner or strategy planner in the ad agency lead the way to much more effective and successful advertising. |